Client Background:
Based in Northern Ireland, this quick-commerce store specializes in delivering groceries and home essentials rapidly to local residents. With the goal of providing a fast, efficient, and convenient shopping experience, they sought to leverage modern e-commerce solutions while ensuring their platform captured the essence of local service and quick delivery.

Challenge:
The client required a high-quality Shopify website that reflected their premium service offering while ensuring a quick and intuitive user experience. They also wanted to implement a unique checkout process that would replace the default Shopify flow with a WhatsApp-integrated system, allowing orders to be managed via WhatsApp, including cash-on-delivery payments and address collection.

Solution:
The Switch took a comprehensive approach to meet the client’s needs:

Custom Checkout Flow Integration:

• Developed a custom Shopify Liquid solution to modify the default checkout process

• Integrated a seamless WhatsApp checkout, redirecting cart details to WhatsApp for order confirmation and payment processing

• Ensured a smooth cash-on-delivery option and address collection through the WhatsApp system

Premium User Interface:

• Designed a modern, clean, and user-friendly layout, focused on showcasing the products and brand effectively

• Highlighted the convenience of quick deliveries and local sourcing through high-quality visuals and product descriptions

• Optimized mobile performance to cater to the on-the-go nature of quick-commerce shopping

Brand Identity Showcase:

• Presented the client's branding in a polished manner, aligning with their premium and efficient service promise

• Featured clear messaging about the fast delivery model, emphasizing speed and quality

• Included trust-building elements, such as delivery guarantees and customer satisfaction promises

Results:

Enhanced User Experience:
The custom checkout flow via WhatsApp increased customer convenience and improved order accuracy, reducing cart abandonment rates.

Brand Positioning:
Successfully positioned the client as a premium and trustworthy quick-commerce store, emphasizing their local delivery promise.

Increased Conversions:
The combination of a clean design and streamlined checkout process led to improved conversion rates, with users engaging more effectively with the site.